Getting on Made Easy
Nick Roberts
I received a newsletter recently from an outfit in Auckland saying that “business is booming” up there. I’ve been wondering since whether I ought to be telling some of my clients to move up there but wait - fabulous news - no need, business confidence in Hawkes Bay is picking up they say!
Now I know that a lot of business owners in Hawkes Bay will be sceptical about this, but many are far too reactive, just being carried like flotsam on the tide. If you want to get on in business, you have to be proactive and get control of your business, not sit back and wait for things to happen. Here are six things to get you started:
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Goals. You must set goals and know where you want to get to.
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Solid experience. You cannot beat many years of experience in your line of business, working perhaps for competitors so you can see the good and the bad and what works and what doesn’t.
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Key frustrations. You must understand the key frustrations suffered by customers in your line of business which is hugely helpful to establishing a successful business and will help you come up with a point of difference to set yourself apart from the competition.
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Break-even point. You must know your break-even point (including drawings and tax) at all times.
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Hard work. Growing a successful business is hard work. You can delegate all you like but there is nothing to match the enthusiasm and energy of a committed entrepreneur.
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Going the extra mile. Lastly, give more than you need and do it cheerfully, it will pay off handsomely!
Now don’t tell me it can’t be done - I have several clients who have established successful businesses in the depth of the recession - it just takes dedicated persistence and a dogged enthusiasm to succeed! If you need help to get on, let me know, I will introduce you to those who have made it before you.
If you have any tax or business queries of any kind telephone 0800 ASK NICK, e-mail nick@abac.co.nz or use “Contact Us” on www.abac.co.nz. The information in this article is of a general nature and should not be relied upon as a substitute for specific advice.
