Specialise to succeed
Being a specialist gives you an edge. You'll be offering things few other people do.
You don't have to be a doctor to become a specialist. A cleaning contractor could specialise in getting rid of asbestos. A painter could specialise in textured coatings.
If you want to break out of the rat race, look for a specialty and make sure there's a demand. Look especially for something others don't want to do, or that others are doing poorly. It could be as simple as upping your customer services levels.
If you're an expert, the job might not be hard for you, and you can charge a premium for your expertise.