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MARKETING CHECKLIST - STANDING OUT FROM THE CROWD
| Summarise what you do in a dramatic and compelling way e.g. I sell lifestyles, so that people say "How do you do that?" |
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| Look & sound like an expert in your chosen field - image, tools and communications skills - make it sound interesting etc. |
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| Get a personal assistant as soon as possible. |
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| Rehearse say 6 unique reasons why someone should deal with you. |
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| Join, attend & get involved in at least one community organisation. |
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| Create and maintain your own collection of testimonials. |
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| Prepare your personal introduction brochure and personal introduction pack. |
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| Prepare your special report e.g. "7 important things you should do before listing your house for sale". |
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| Get your web-site operating. |
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| Prepare your standard letters, scripts and checklists. |
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| Systematise your prospect generating devices. |
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| Create and maintain your database. |
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| Keep in touch with your database at least 6 times per year. |
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| Recognise the special days in the lives of your database. |
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| Establish your referral and recognition system. |
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| Prepare & get published a series of interesting articles. |
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| Send out a newsletter to your database regularly. |
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| Practice, rehearse and present your introduction and sales scripts. |
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| Seek out marketing techniques suitable for your specific line of business. |
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| Create superior value for your customers (through their eyes) by providing benefits way in excess of the costs of dealing with you (costs include time, effort and emotional costs). |
