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Summarise what you do in a dramatic and compelling way e.g. I sell lifestyles, so that people say “How do you do that?”
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Look & sound like an expert in your chosen field - image, tools and communications skills - make it sound interesting etc.
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Get a personal assistant as soon as possible.
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Rehearse say 6 unique reasons why someone should deal with you.
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Join, attend & get involved in at least one community organisation.
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Create and maintain your own collection of testimonials.
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Prepare your personal introduction brochure and personal introduction pack.
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Prepare your special report e.g. “7 important things you should do before listing your house for sale”.
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Get your web-site operating.
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Prepare your standard letters, scripts and checklists.
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Systematise your prospect generating devices.
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Create and maintain your database.
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Keep in touch with your database at least 6 times per year.
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Recognise the special days in the lives of your database.
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Establish your referral and recognition system.
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Prepare & get published a series of interesting articles.
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Send out a newsletter to your database regularly.
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Practice, rehearse and present your introduction and sales scripts.
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Seek out marketing techniques suitable for your specific line of business.
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Create superior value for your customers (through their eyes) by providing benefits way in excess of the costs of dealing with you (costs include time, effort and emotional costs).
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